Dietitians read a wealth of gluten-free blog and medical journals, but it’s increasingly hard for them to share with clients because it takes too much effort to digest and package up in a meaningful way. Glutenfree.com breaks gluten-free intelligence down for the dietitian so that they feel armed with insight to share and at the forefront of gluten knowledge.
OPEN App Center
American Express OPEN has moved beyond just cards and expanded their business to include digital application offerings. New and innovative Apps will be added to the OPEN App Center over time to create a more comprehensive suite of tools to run your business and achieve success. Designed to meet the needs of small business owners, the Apps will range in purpose from marketing and advertising to cash flow to procurement.
Customer Life Cycle
Created target personas and mapped their experiences throughout the entire customer life-cycle to help internal teams better understand who our audience is and uncover opportunities for improving their experience with MetLife.
Developed an online program rooted in video content with YouTube at the core that provides a personalized and intuitive path for middle market consumers to learn about our products, why they need them, and how they can get them (i.e. at work, direct or via an agent).
American Express OPEN has expanded and diversified their product offering. The landing page of OPEN.com allows users to explore cards, apps, and resources on OPEN Forum quickly ensuring the journey from discovery to acquisition is as smooth as possible.
THE TRUTH ABOUT TONY
Burger King and Tony Stewart teamed up to give it to the fans straight and answer their biggest questions live. Tony was so confident in his school of endorsement methods, he answered fan’s questions while hooked up to a polygraph machine. Fans submitted questions on TruthAboutTony.com and the best questions were chosen to ask Tony during his polygraph test and then streamed live on the site. Afterwards a highlight reel was assembled for others to enjoy.
Crispin Porter + Bogusky
MDC Partners is a holding company for marketing, communication and advertising companies with a progressive attitude. The redesign of their site captures the talent and agencies within their vast network in a rich map interface that allows users to engage with them in new ways. The ability to track executives in the past, present and future coupled with insights into who they are, what they do, and how to contact them allows MDC to welcome their visitors with transparency and open communication channels with their visitors.
CRISPIN PORTER + BOGUSKY
The re-design of CPBGroup.com sought to define a more characteristic Crispin Porter + Bogusky experience for visitors. Most visitors want to know what CPB is all about, what makes the agency successful, and how it is all done. What people usually fail to realize is that CPB is constantly evolving, there is no set formula for how it works, it just happens or…doesn’t. With an honest level of transparency, the site allows visitors a glimpse into the “Hoopla” that is CPB. In a sort of dashboard, the site was designed to utilize APIs in various modules that dynamically display external information and conversation about the work CPB has created.
BK Blackout is an experiment in sensory deprivation. A Burger King restaurant in Germany was completely blacked out so no light could come in. In total darkness, visitors walked from table to table trying to figure out what the person at the table is eating using only their available senses. Geschmack ist King.
Meet The Volkswagens
When Volkswagen released a slew of new vehicles in 2009, we realized that people might have trouble deciding which VW vehicle would fit the best since there were now so many to choose from. To help users find the best fit for them, we created a Facebook app that generated car suggestions based on an analysis of their profile information.
The objective of this BK Late Night is to draw on the sleeping guy’s face (as realistic as possible) until he wakes up, at which point the user can then download and save their drawing.
KADD is an architectural consultancy that specializes in master planning, program planning and design for higher education. As a part of a new marketing approach, KADD needed to develop a presence on the web. To attract new business, an online portfolio became the priority. The site serves as a part of the foundation for a branding approach developed to give KADD a stronger visual identity.
The objective of this single-player BK Late Night challenge is to stack objects to a predefined height for each level while not letting the stack fall and wake the sleeping guy. As the levels increase, the more difficult it is to balance the objects and the more difficult the objects become.
university of washington
Undergraduate capstone project, Collab.Studio is a conceptualized collaborative design tool developed to organize and support communication, coordination, and cooperation for individuals, teams, projects, and organizations collectively.
Primary Flight Display
Our design for the "cockpit of the future" turns the Primary Flight Display into a 360 degree immersive display. Six cameras equipped with infrared technology are located on the front, back, sides, bottom, and tail of the airplane serving not only as the feed for the projection, but also to visually verify plane functions (aka. engines, wings, landing gear. etc). To capitalize on the flexibility this arrangement provides, the layout of the display changed to include additional environmental factors: weather conditions, air traffic, time, and flight path waypoints to allow for a higher level of precision and efficiency.
The Pollenteering Network introduces a distributed, proximity based event scheduling, locating, and sharing system. By integrating positive activity into people’s daily routines and activities, our group’s mission is to leverage the desire to help people improve their environment, community and themselves. The Pollenteering Network consists of dynamic community information hubs that distribute opportunities (or pollen) for volunteer activity. People interact with the network by using their cell phones as information “magnets”, grabbing appropriate opportunities according to their interests and geographically relevant communities.