www.openforum.com
American Express OPEN Forum is a well established publication site with over 17,000 members. It features social networking and educational components dedicated to helping small businesses succeed.
By tracking user behaviors on the site, we found that visitors tended to enter the site through external links to articles and then leave the site without browsing other content. One of our main goals was to increase engagement and time spent on site so we focused on developing a robust tagging system that embraced an organic, intelligent, flexible and user-centric navigational system. Addressing navigational and structural changes allowed ust to establish a solid foundation upon which all future functionality can be built upon. Working in an agile development process we also added in new features, widgets, and resources to attract and maintain members.
Role: Served as one of the lead experience designers from conceptual studies and strategy through launch of the complete redesign. Working in an agile development process developed IA and wireframes, then oversaw visual design and development.
American Express OPEN has moved beyond just cards and expanded their business to include digital application offerings. New and innovative Apps will be added to the OPEN App Center over time to create a more comprehensive suite of tools to run your business and achieve success. Designed to meet the needs of small business owners, the Apps will range in purpose from marketing and advertising to cash flow to procurement.
Role: Served as the lead experience designer from conceptual studies and strategy through launch of the complete redesign. Developed IA and wireframes, then oversaw visual design and development.
www.open.com
American Express OPEN has expanded and diversified their product offering. The landing page of OPEN.com allows users to explore cards, apps, and resources on OPEN Forum quickly ensuring the journey from discovery to acquisition is as smooth as possible.
Role: Served as the lead experience designer creating all IA and wireframes, then oversaw visual design and development.
Best Buy Movie Mode is an exclusive first-of-its-kind mobile application designed to transform the way moviegoers engage and interact with the films they enjoy. It is available as a free download on iPhone, Android, Blackberry, and Windows Mobile platforms. Movie Mode was created as part of an exclusive collaboration with Universal Pictures and tied to the July 9, 2010 release of Despicable Me.
The app uses new patent-pending technology to provide enhanced content to movie lovers during both the theatrical and DVD viewing experience. A phone in Movie Mode automatically dims the mobile screen, silences the ringer and discourages texting to ensure audiences have a positive movie-going experience.
Recognition:
Creativity Online – June 07, 2010
FWA Mobile of the Day – October 19, 2010
Communication Arts 2011 Interactive Annual Entertainment Winner
Role: Served as the lead experience designer from conceptual studies through launch of the app in theaters. Developed IA and wireframes, then oversaw visual design and development.
www.mdc-partners.com
MDC Partners is a holding company for marketing, communication and advertising companies with a progressive attitude. The redesign of their site captures the talent and agencies within their vast network in a rich map interface that allows users to engage with them in new ways. The ability to track executives in the past, present and future coupled with insights into who they are, what they do, and how to contact them allows MDC to welcome their visitors with transparency and open communication channels with their visitors.
The mobile version of the site offers similar, but equally unique features that utilize the GPS in the phone to allow visitors the ability to track executives based on their own location.
Recognition:
Creativity Online’s Pick of the Day – June 15-16, 2010
Breaking Media
Role: Served as the lead experience designer from conceptual studies through launch of the complete redesign. Developed IA and wireframes, then oversaw visual design and development.
www.cpbgroup.com
The re-design of CPBGroup.com seeks to define a more characteristic Crispin Porter + Bogusky experience for visitors. Most visitors want to know what CPB is all about, what makes the agency successful, and how it is all done. What people usually fail to realize is that CPB is constantly evolving, there is no set formula for how it works, it just happens or…doesn’t. With an honest level of transparency, the site allows visitors a glimpse into the “Hoopla” that is CPB.
In a sort of dashboard, the site was designed to utilize APIs in various modules that dynamically display external information and conversation about the work CPB has created.
Recognition:
2010 Clio Awards – Interactive Shortlist (Corporate/Institutional)
Unmatched Style
Role: Served as the lead experience designer from conceptual studies through launch of the complete redesign. Developed IA and wireframes, then oversaw visual design and development.
Burger King and Tony Stewart teamed up to give it to the fans straight and answer their biggest questions live. Tony was so confident in his school of endorsement methods, he answered fan’s questions while hooked up to a polygraph machine. Fans submitted questions on TruthAboutTony.com and the best questions were chosen to ask Tony during his polygraph test and then streamed live on the site. Afterwards a highlight reel was assembled and featured on TruthAboutTony.com for others to enjoy.
Recognition:
2010 OneShow Interactive Bronze Award for Online Films and Video
Role: Served as the lead user experience designer from concept through launch. Developed IA and wireframes, then oversaw visual design and development.
www.bk.com
Created so that superfans could easily find and enjoy the content they love, bk.com isn’t a website in the traditional sense. With a completely new look and feel that reflects the Burger King brand aesthetic and attitude, this consumer-friendly portal embodies the Have It Your Way brand promise with customizable functionality. It’s more of a virtual toybox with a homepage that lets visitors select the type of information they want to see, each time they return, by moving sliders for three main categories: Food, Fun and King.
Recognition:
2010 Clio Interactive Awards – Bronze Winner (Restaurants/Fast Food Outlets)
Communication Arts 2010 Interactive Annual Winner
FWA Website of the Day – August 12, 2009
Role: Developed IA and wireframes for Corporate section as well as optimizations for the Menu & Nutrition and Restaurant Locator sections.
BK Blackout is an experiment in sensory deprivation. A Burger King restaurant in Germany was completely blacked out so no light could come in. In total darkness, visitors walked from table to table trying to figure out what the person at the table is eating using only their available senses.
Role: Served as the lead user experience designer from concept through launch. Developed information architecture and wireframes, then oversaw visual design and development.
The Steakhouse Cesar from Burger King is so posh it’ll make anyone look a little more “pijo” (Spanish for “preppy”). During this campaign television and banner ads drove viewers to Facebook.com/pijo, a Facebook Fan Page for Pijos. This customized fan page housed two unique tabs where visitors were allowed to browse, rank, comment, and nominate pijos in a contest for the Pijo Maximus and learn how to spot a Pijo through a guidebook. In addition to this, we utilized the Facebook standard photos tab for fans to upload real-life images of pijos they see on the street to trigger commentary on the phenomenon.
Role: Served as the user experience designer from concept through launch. Developed information architecture and wireframes, then oversaw visual design implementation.
