Microsoft Windows 10

"We designed Windows 10 to create a new generation of Windows for the 1.5 billion people using Windows today in 190 countries around the world. With Windows 10, we start delivering on our vision of more personal computing, defined by trust in how we protect and respect your personal information, mobility of the experience across your devices, and natural interactions with your Windows devices, including speech, touch, ink, and holograms. We designed Windows 10 to run our broadest device family ever, including Windows PCs, Windows tablets, Windows phones, Windows for the Internet of Things, Microsoft Surface Hub, Xbox One and Microsoft HoloLens—all working together to empower you to do great things."
- Terry Myerson / Executive Vice President, Windows and Devices Group


Since its inception more than 20 years ago, the Windows Start menu has been the anchor point for launching apps and getting users to the content they care about. With the Windows 10 Start design, the experience of launching and switching apps is unified across the familiar and learned legacy of the Start menu on desktop PCs—and the modern capabilities of the Start screen on phones and tablets. The design allows users to leverage what they know from one device and apply that knowledge to using a different device in a contextually appropriate manner.

For Press Release IDEA_15_Logo.jpg

20 years of legacy modernized

Windows 95

Windows 98

Windows XP

Windows Vista

Windows 7

Windows 8/8.1


Unified Principles

Start is efficient
Organized, predictable, facilitates productivity, informative, actionable, intuitive.

Start is beautiful and iconic
It represents our brand and is the embodiment of good design.

Start is personal
Functional and emotional representation of me.

Start adapts and optimizes
It is designed for my input, my screen, and how I use my device.

Start is a doorway to my world
It is grounding and offers an overview.


DESIGNING A system that scales

As an iconic feature of Windows, Start plays a major role in almost every single device Microsoft supports. Merging Start features from Windows 7 and 8 required a complete overhaul of how Start scaled across devices. Adjustments to the scaling system, grid, reflow, tile templates, assets and countless other changes had to be made to support both new and legacy Start features across over 500 different screen sizes and resolutions. 



Windows 10 Release Summer 2015

Windows 10 Update Fall 2015

Windows 10 Anniversary Update Summer 2016


Action Center

The Windows team believes Action Center is more than simply a place to see all the notifications you’ve missed. We believe it is the place where the most relevant and timely content should show up, making it easy for you to take action on it. As part of the Windows 10 Anniversary Update we undertook the challenge to make Action Center more relevant, beautiful, and personal than ever. This resulted in the introduction of several exciting new features including integrating Cortana.



IDSA International Design Excellence Award '15 - Silver in Digital Design for Start



Win10 Start Menu (Desktop Mode)
Win10 Start Menu (Tablet Mode)
Win 10 Start Screen
Application Launcher Sizing
Direct Access Application Representations
Control Of Representation Interaction Within An Application Launcher


My Role

Served as the lead feature designer from conceptual studies through completion of multiple release cycles on Start and Action Center. Currently work on Cortana and continue to develop strategy, IA, wireframes, prototypes, visual designs, specs, and oversee development for different feature areas.